Last Updated: August 19, 2026
At
Saltway Digital ("we", "our", or "us"), operated from Droitwich Spa, Worcestershire, UK, we are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and share your personal information when you visit our website at
www.saltwaydigital.co.uk, use our web development and AI builder services, or contact us for IT support and system integrations.
1. Information We Collect
We may collect and process the following types of personal data:
Contact Information: Name, email address (support@saltwaydigital.co.uk or info@saltwaydigital.co.uk), phone number, business name, and billing/postal address.
Technical & Usage Data: IP addresses, browser types, operating systems, referral sources, page views, and website navigation paths collected automatically via cookies or log files.
Service & Integration Data: Information, assets, or credentials you provide to us to perform custom web development, platform hosting, system integrations, or ongoing IT support.
Billing Information: Payment details and transaction history (processed securely via our third-party payment providers).
2. How We Use Your Information
We use your personal data for the following lawful reasons:
To Provide Our Services: Fulfilling contracts for custom website builds, AI builder tools, system integrations, hosting, and technical maintenance.
Customer Support & Communications: Responding to inquiries, resolving support tickets, sending invoices, and providing service updates.
System Security & Optimization: Monitoring server performance, maintaining website security, conducting backups, and improving user experience.
Legal & Administrative Compliance: Meeting accounting obligations, tax requirements, and legal compliance under UK law.
3. Legal Basis for Processing (UK GDPR)
We collect and process your personal data under the following legal bases:
Contractual Obligation: Necessary to enter into or perform a contract with you (e.g., building your website or delivering IT support).
Legitimate Interests: Necessary for our legitimate business interests, such as securing our network, optimizing our AI platform, and improving customer service.
Legal Compliance: Necessary to comply with UK statutory regulations (e.g., tax records).
Consent: Where you have explicitly opted in (e.g., subscribing to marketing communications).
4. How We Share Your Data
We do not sell, rent, or trade your personal information. We only share data with trusted third parties necessary to operate our business, such as:
Infrastructure & Hosting Providers: Cloud hosting, domain registrars, and server infrastructure providers.
Payment Processors: Secure payment gateways for subscription and invoice billing.
Essential Software Tools: Analytics, ticketing, and automation systems used to manage client support and website maintenance.
All third-party partners are required to respect the security of your data and comply with UK GDPR data protection standards.
5. Data Retention & Security
Security: We implement appropriate technical and organizational measures (including SSL encryption, firewall protections, and secure access controls) to protect your personal data from unauthorized access or loss.
Retention: We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or to satisfy legal, accounting, or reporting requirements.
6. Your Data Rights (UK GDPR)
As a UK resident, you have the following rights regarding your personal information:
Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of inaccurate or incomplete personal data.
Erasure: Request deletion of your personal data ("right to be forgotten"), subject to legal retention obligations.
Restriction & Objection: Object to or request restriction of our processing of your personal data.
Data Portability: Request a transfer of your data to another provider in a structured format.
To exercise any of these rights, please contact us at support@saltwaydigital.co.uk.
7. Cookies
Our website uses cookies and similar tracking technologies to ensure optimal performance and analyze site traffic. You can manage or disable cookies via your browser settings at any time.
8. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your data, please reach out to us:
Saltway Digital
📍 Droitwich Spa, Worcestershire, UK
✉️ Email: support@saltwaydigital.co.uk | info@saltwaydigital.co.uk
